In today’s post, I am going to show you exactly how you can become a successful digital marketer.
These are the steps that are used to start a thriving digital marketing career.
These are the same steps that I have followed to attain the expertise.
Clear Doubts: why you should learn digital marketing is an easy and complete guide to get all your answers.
Here are ten steps you can follow today to develop a career in digital marketing:
- Understand to know the basics of digital marketing
- Start Your Website
- Become an SEO Expert
- Get a Google Ads Certification
- Master Facebook Advertising
- Become an Expert in Google Analytics
- Get a Job as a Freelancer of Digital Marketing
- Get a Real Internship
- Stay Notified About New Updates and Keep Learning
- Learn How to Use Digital Marketing Tools
1. Understand to Know the Basics of Digital Marketing
The first obvious step for beginners in digital marketing is understanding digital marketing and the main components.
Digital marketing is an extensive term used to describe the process of marketing on the Internet.
Internet marketing has several components that cover all areas of online promotion.
You need to know that it’s not a single discipline, but it has many channels to use in a marketing campaign.
In general, digital marketing has the following channels:
Search Engine Marketing – This covers two areas: search engine optimization (organic SEO) and paid search advertising.
Website Marketing – Promotion of your website on the Internet.
Content Marketing – Learn how to use various types of content in your campaigns.
Email Marketing – Sell and promote marketing services and products using email.
Social Media Marketing – Advertising on Instagram, Facebook, and other social media networks
Mobile Marketing – Marketing on the different App Stores (Google Play, Apple Store)
Video Marketing – Marketing on Vimeo, YouTube, and other video channels
Affiliate Marketing – Generating sales by promoting other people’s or company’s products and creating an affiliate commission.
An excellent digital marketing manager should have the essential skills to work with ALL the above channels.
Don’t get stressed over all this; you don’t have to learn everything from starting.
As you progress through your path, you’ll get a chance to work with different techniques, technologies, and tools, and eventually, will complete the puzzle.
2. Start Your Website
Once you know all the basics, the next step is to start practicing digital marketing.
One of the best ways to apply various digital marketing ideas in the real world is to start your website.
Online marketing is not a theoretical concept, but it’s highly measured and practical.
Therefore, it’s never enough to know the theory behind Search engine optimization and social media advertising, but you need to understand how to apply the diverse techniques in practice.
During your digital marketing career, you’ll be required to promote different websites to improve their organic traffic or sales through PPC and social media marketing.
To gain all the essential skills and confidence, start your website that will connect both concepts.
In other words, you have to set up a new blog and work on increasing your SERP rankings and at the same time either create a product or find a product to promote through advertising and try to generate sales.
I know that this process takes time, and if you are new in this field, the learning curve will be significant, but it’s the only way to form solid grounds for your career.
Having your site will not only help you to learn the various concepts, but you can use it as a showcase to attract new clients to trust you and secure a good contract.
When we hire digital marketing specialists, we don’t just look for certifications but for people who can prove their knowledge and worth, and having a website with high rankings and traffic is the best way to do this.
3. Become an SEO Expert
You cannot call yourself a digital marketing expert or a specialist without mastering the skills of SEO.
You first have to become an SEO expert and then build other crucial skills.
With search engine optimization, you’ll learn how to create websites that both search engines and users love, and you can implement the same ideas to improve your Google Ads, and Facebook paid campaigns.
You can gradually build your SEO career, and when you feel that you have mastered SEO skills, continue with the rest.
4. Get a Google Ads Certification
As a digital marketing expert, part of your job is to use Google Ads (previously known as Google Ad Words) to advertise products or services in the various Google resources and websites on the Internet.
The quickest way to obtain the necessary skills is to get a Google Ads certification. Google has many resources to help you become a Google Ad Words Expert, and getting a certificate is an excellent way to prove to your clients or possible employers that you have the essential skills.
5. Master Facebook Advertising
The following process is to start with social media advertising and, in particular, Facebook Ads. As a digital marketing expert, you need to know how the different social media networks work (Twitter, Instagram, Pinterest, and LinkedIn).
Still, you will spend most of the time and campaign budget on Facebook and Instagram.
Besides being a great social network, Facebook is now an essential tool for any digital marketing campaign.
Getting organic exposure on Facebook is getting more challenging, so the only way to use FB as a tool for selling is to learn how to use their advertising process.
If you have followed the steps above and have good search engine optimization and Google Ads knowledge, understanding how to use Facebook Ads will not be challenging to master.
Many of these concepts are similar to PPC, but you still need to learn how to use the various tools and familiarize yourself with the different Facebook policies.
6. Become an Expert in Google Analytics
After learning the various tools that can generate traffic, a digital marketing specialist needs to know Analytics.
The main characteristic of any digital marketing campaign is that everything is measured.
You know how many people saw your campaigns, how many people clicked on your ads, how many conversions they generated, and many other metrics that cover every campaign’s perspective.
To make educated decisions based on original data, you need to know how to measure the effectiveness of a campaign and how to interpret the results.
Your starting point is transforming into an expert in Google Analytics.
7. Get a Job as a Freelancer of Digital Marketing
The following step in becoming a digital marketing professional is to get an actual digital marketing job.
Managing customer’s accounts will push you to set up procedures, report skills, improve your analytics, learn how to control budgets, and manage client communication.
You can use job portals like upwork.com, fivver.com, peopleperhour.com to apply for jobs.
If you are a beginner, start with quick and easy tasks first and slowly move into more significant projects.
It’s tough for freelancers with no feedback to get a job assigned, so make sure that you:
Read the job posting conditions carefully and reply to any questions.
Reply quickly. A job application will receive hundreds of candidates, making sure that yours is on the peak of the list.
Keep your charges low and fair.
If you do not have experience, you cannot charge a premium fee.
Your goal at this step is to gain knowledge so that you can make money later.
8. Get a Real Internship
Another way of growing your experience and skills fast is to get a real job as a digital marketing assistant in an equipped agency.
It is highly advised because you will learn how an innovative digital marketing company works.
You can use some of their works to decide later to start your company or join another agency as a digital marketing specialist.
Beginning your career as a freelance marketer without having working experience in a business will be more complicated because you’ll have to figure out everything from scratch.
As I said above, working with clients is different than doing digital marketing on your sites.
If you do not have the correct methods in place, you will lose valuable time in not ‘billable activities.’ It will reduce your salary.
9. Stay Notified About New Updates and Keep Learning
Digital marketing strategies change all the time. Of course, some digital marketers love this change, and some people hate it, but it’s a fact that online marketing is a fast-changing and growing industry.
Google is using hundreds of changes linked to organic and paid searches every year, the Facebook algorithm is regularly changing, and in general, the digital marketing landscape is highly productive.
It means that if you decide to pursue a career in digital marketing, you should know in advance that training will be part of your everyday activities.
We have been doing this for years now, and every day I get to learn something new.
20-25% of my time is spent learning about industry updates and recent improvements, learning new tools, case studies, and staying up-to-date with developments made in all digital marketing channels.
10. Learn How to Use Digital Marketing Tools
After learning how to use Google analytics, you also need to know how to use other tools related to digital marketing.
When you rise the ladder and become a digital marketing manager, you will have to manage a team of digital marketing professionals.
The only way to assess their work and control the development of multiple projects simultaneously is through tools.
An effective tool will allow you to create dashboards for all channels and essential reports to management or clients.
There are many good tools available, and although they are not free, the monthly fee is an investment for your career and another perfect item for your resume.