In today’s post, I’m going to show you some of the tips which will help you in digital marketing?
These are the same points that I have discussed with my students in training classes.
Let’s dive right in.
11 Helpful Tips on how to Start Your Digital Marketing Career
1. Eagerness to Learn
The digital marketing industry is both fast-growing and astonishingly competitive. It’s easy for companies to distinguish between candidates who are willing to learn. This industry requires enthusiasm and a passion for succeeding.
2. Stay Updated
It would help keep on top of industry news by watching major digital marketing sites and influential people on social media.
The major sites such as Facebook, Google, and Twitter regularly update their paid advertising platforms and algorithms, and you’re in for a wild ride if you don’t keep on top of the latest changes.
Here are some suggestions of websites to start-
PPC – PPC Hero, Search Engine Land
SEO – Moz, SEOGadget, Distilled, Search Engine Land
Content – Hubspot
Social Media – Social Media Today, Social Media Examiner.
3. Personal Projects
Try out your ideas, and don’t just treat industry leaders’ views as teaching.
Everything isn’t black and white in the digital marketing business, with many grey areas between best practices and results for a business.
Every digital marketer should have their projects to test out theories, try their hand at multiple disciplines ( Social Media, PPC, SEO, Content Marketing, etc.), and take accountability for the success or failure of a project.
4. Build Your Brand
Imagine yourself as a digital marketing hotshot, but you have no visible online presence?
If you want to show an employer that you can build their company’s visibility, you need to show that you can first create your brand.
A solid online presence could potentially be the deciding factor between two candidates who have applied for the same position.
5. Learn Terminology
Digital marketers should be comfortable with acronyms such as PPC, SEM, and SEO.
They are all very diverse titles, with a misunderstanding of them being a clear indication that you are a beginner and need further training.
The ability to interpret digital marketing campaigns and recognize what elements worked or not is dependent on your ability to understand industry jargon.
6. Get Nerdy
Digital marketing is often regarded as quite charming, but truth be told, it’s often more technical and data-driven than we would admit.
You won’t be creating websites from scratch, but you will be communicating your marketing strategy to a team of developers or designers responsible for including your suggestions.
Possessing a basic knowledge of HTML and graphic design would help you stand out among the less technically minded candidates.
7. Metrics is The King
Can you tell your CPC from your CPA?
If you want to set yourself aside in an interview, talk about the return on ad expense for a campaign you’ve run.
It’s easy to talk about an interesting artistic concept you’ve helped to develop, but the fact remains the same money talks.
You need to realize how each marketing channel has performed and what the necessary learnings have been.
You should surround yourself with people more talented than you.
The people you meet will be your continuous support channels when you run into problems and help open doors to possibilities you might not have otherwise found.
Always attend industry meetups and conferences in your area to nourish relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.
9. T-Shaped Marketer
Rand Fishkin of Moz commonly refers to having a basic knowledge of multiple marketing methods but training in one or two particular skills.
It’s not unusual for companies to find applicants with a ubiquitous digital marketing skill set to be valuable assets, as there’s considerable cross-over between the different channels.
It will also make you better equipped to choose a more specific focus path that you can specialize in.
10. Study How to Use Digital Marketing Tools
Apart from learning how to use Google analytics, you also need to
learn how to practice other digital marketing tools.
When you soar up the ladder and become a digital marketing manager, you will have to lead a team of digital marketing professionals.
The single way to assess their work and control the progress of many projects simultaneously is done using tools.
A great tool will create dashboards for all channels and meaningful reports to management or clients.
There are various good tools available, and although they are not free, the monthly fee is an investment for your career and another perfect item for your resume.
If you wish to stand out from your companions in the industry, completing a certified digital marketing course will definitely help you.
One of the significant issues faced in the digital marketing industry is that there are no restrictions to entry, meaning that anyone with a bit of knowledge of industry terminology can possibly get positioned in a company.
As this industry matures, recruiters are becoming savvier about what differentiates a candidate who can talk the talk, but it may be a costly mistake for the company.
What is The Demand For Digital Marketers?
LinkedIn says the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job opportunities. (Source)
The most demanded experience in digital marketing includes social media, SEO, content strategy, analytics, and many more.
Because there are so many aspects to digital marketing strategy, related jobs are pretty high. The industry is suffering a crisis — the digital skills gap.
A LinkedIn survey found a shortage of about 230,000 digital marketing professionals in major metro areas in the U.S. (Source)
With the vacancy for so many professionals and not enough people to fulfill them, now is the best time to start in this industry.
Career Opportunities Provided in Digital Marketing
Digital Marketing Manager
A Digital Marketing Manager plans digital marketing campaigns across various media, such as social media, advertising, e-mail campaigns, SEO/SEM, etc.
They also observe and strategize all the digital marketing operations and optimize them regularly to ensure the highest revenues and reach.
An SEO Specialist has the primary role of optimizing a website to attain greater search engine rankings and has an in-depth understanding of getting the most increased traffic from all search engines.
They also create policies and plans for improving the website rankings for search engines.
Social Media Manager
A Social Media Manager oversees the social media channels of a company or a brand and creates the necessary social media strategies for content, marketing, and building the best online presence for the brand.
Pay Per Click or SEM Analyst
SEM or Pay per Click Analyst mainly evaluates the website traffic to combine it with campaign tracking and all components of online marketing, search analytics, SEO, etc.
SEO Content Writer
An SEO Content Writer carries out the research for the trending and industry-related topics and curates all the online content like blogs, adverts, website content, social media copy, and more, along with integrating SEO insights, keywords, etc.
Content Marketing Specialist
Content Marketing Specialist creates the brand’s story uniquely and appealingly to attract the audience and manages all the major digital media channels for blogs, content broadcast, social media, advertisements, website content, and more.
Industry That are Providing Jobs in Digital Marketing
The job opportunities for digital marketing in publishing are challenging and unique at the same time.
You can be hired by some local or national level publishing house as their e-mail marketing expert, social media manager, SEO professional, an online PR, copywriter, etc.
Website Designing Companies
After learning website designing, you can easily get hired by website designing companies.
Nowadays, more and more companies are getting online, and all of them need a website for their business.
Any city-based firm, be it B2B or B2C, uses different marketing strategies like having a website, e-mail marketing, social media page, and local advertisement.
Hence, they require a skilled person to handle the various digital marketing responsibilities.
These companies could be Clothing shops, Restaurants, Import & Export houses, Cafes, Salons, Boutiques, etc.
When you think of hotels and booking a ticket, you must have heard of Yatra, MakeMyTrip, Trivago, etc. Their marketing strategy is mainly focused on the internet and various online platforms.
Other than this, every hotel has its website and is striving with other competitors to rank itself.
The hospitality industry is the most significant source of digital marketing jobs and needs professionals like SEO, Social Media expert, e-mail marketer, etc.
Digital Marketing Agency
This is self-explanatory, in any digital marketing agency, local or national, would need freshers, executives, and experts in all the departments.
All have a prominent online presence, be it a local Hindi newspaper, magazine or national and international level media, or digital marketing company.
They undoubtedly provide the best job opportunities in digital marketing because they need skilled professionals to contribute to their set goals.
Colleges and Institutes
In fact, all the educational institutes are using digital marketing methods for awareness, branding, and acquiring leads and conversion.
The only reason their target audience is the youth who are tech and internet savvy; the internet is the primary source of information for the youth today.
There is a significant change in advertising; instead of radio, tv, and newspaper ads, companies invest in internet advertising and traditional media. And for that matter, they need professionals who know how to do this efficiently.
Advertisement companies provide job opportunities for social media optimization executives, graphic designers, SEO executives, etc.
E-commerce is a notable provider of digital marketing job openings; everyone knows that e-commerce companies cannot exist without the internet.
The whole e-commerce industry is built on the internet and digital marketing practices. Every few months, a new e-commerce business comes into existence, and this calls for skilled professionals.
What Did You Think?
Now I’d like to hear from you:
Which tip do you like the most?
When are you stepping into the digital world?
Either way, let me know by leaving a comment below right now.